Major event happened in China Essay Example | Topics and Well Written Essays - 2000 words

Major event happened in China - Essay Example This places China on the same level as Trinidad and Tobago and Serbia. The index also reveals that China is indeed more corrupt than most of the developing countries like Sri Lanka. Corruption in China takes various forms such as either structural or non-structural. Non-structural corruption is also common in other parts of the world and includes illegal or criminal acts such as embezzlement of public funds, bribery, nepotism, and patronage. Structural corruption, on the other hand, is very difficult to tackle because it emerges on from weakness in political and economic structures in the country. This includes backdoor deals, statistical falsification, and graft. What is worse, corruption in China takes place at both individual and institutional levels. Political corruption has been a major obstacle to China’s development over the years and despite the government taking significant steps to curb the problem, there are still major instances of corruption in the country. Some analysts such as Yan Sun, a professor at City University of New York claim that there are more corrupt members in China’s leading political party, CPP than there are honest members. The current Chinese President Xi Jinping has taken a tough stance against corruption and has vowed to fight the vice. Impacts of widespread corruption include undermining democracy and good governance, reduces accountability, weakens institutions, and compromises both international and national laws. Corruption is a major threat to China’s development in its bid to overtake the US the world economic powerhouse. Most of the cases of corruption in China do nt6 find their way to the international stage due to unwillingness of the government to share such data with f oreign agencies. This has, however, not stopped some cases from attracting headlines in both local and international media. This essay is based on Makinen Julie’s article titled â€Å"In China, Corruption Cases Keep

Commercial Accounting Essay Example for Free

Commercial Accounting Essay Commercial accounting is an accurate account of business transactions, it can only be acquired if both cash and credit transactions are performed, recorded, and recognized in such a way that there can be no duplication and the transactions are recorded under commercial accounting. The system known as double entry book keeping or the commercial accounting system that records both aspects of transactions, also it records credit transactions in cash accounting the day of the receipt. The single entry in accounting for example: there is a sale, where the transaction is complete after the exchange of cash for goods. In commercial accounting the date in which the transaction was made needs to be recorded regardless to whether it was paid or it wasn’t. Generally Accepted Accounting Principles better known as (GAAP) is the collection of standards and practices that are required to be used by business’s to record and present the results of their financial activities and their records of what they owe, established by the Financial Accounting Standards Board (FASB). These accounting principles are standardized and used for the many private and publicly traded companies in America today. Every economic event within business must be associated with and recorded by a specific entity and business records must not include the personal assets or liabilities of the owner. If an idea holds no impact on a decision maker, investors, or creditors, then the relating (GAAP) principles do not have to be followed. (GAAP) requires the use of accrual basis accounting rather than cash basis accounting, this is imposed on businesses so that investors have a minimum level of consistency in the financial statements they use when analyzing businesses for investment purposes. The accrual basis of accounting over the cash basis of accounting in commercial accounting and generally accepted accounting principles (GAAP) is different depending on whether you run a large scale business or a small business. Cash basis is used mostly by small businesses where owners and creditors want a simple way to understand the financial statements and to understand whether there is a profit or loss in the business. Accrual basis is used by large businesses and when revenue is earned expenses are accrued. Cash basis gives you a clear picture of your cash flow, but does not give you a good idea of business in the long term because you are not recording income when it is actually earned. Accrual basis accounting accurately matches your income and expenses and if not managed carefully you could lose track of your actual cash flow, with accrual basis transaction statements they are recorded in which the events occur. You don’t have to wait until you see the money, or actually pay money out of your checking account, to record a transaction. References (Investopedia.com) (Wiley PLUS)

The Atacama Desert Essay -- Chile Geography

The Atacama Desert Abstract Exclusive of the largest mountain ranges and oceans, earth’s most well-known physical features are its great desert regions. The word desert often conjures up ideas of open expanses of sand and towering dunes blown by perpetual wind and dust storms. Moreover, deserts are often categorized as being strictly sandy, hot, and extremely dry. Only part of this assumption is correct. Furthermore, the categorizing of deserts as such illustrates how little knowledge many people in fact have of desert regions of the earth. The notion that all deserts are hot and sandy is especially erroneous. The surrounding landforms, air temperature, and soil composition have no bearing on whether or not a climate region is classified as a dessert. The sole characteristic used in classifying climate regions as a desert is aridity; a lack of moisture (Cressy 390). Deserts can be defined as regions where less than 10 inches of liquid equivalent precipitation falls each year. A better definition is any climatic region where evaporation substantially exceeds precipitation for most of the year (Cressey 390). Thus, based on this definition it is clear that deserts are not regulated to hot low latitude regions of the earth. Deserts are found at all latitudes, and encompass all air temperature ranges found on earth. Deserts types range from hot hyper-arid deserts such as the Sahara to less known and rather unusual cool coastal deserts such as the Atacama. Although the Atacama does embody hyper-arid characteristics, the Atacama Desert is generally classified as a cool coastal desert. The remainder of this paper will focus specifically on the physical characteristics of the Atacama Desert. Topography Located in northern Chile... ...tley, Adrian J. â€Å"150 million years of climatic stability: evidence from the Atacama Desert, northern Chile.† Journal of the Geological Society 162.3 (2005):421-. Kampf, Stephanie K. "Evaporation and land surface energy budget at the Salar de Atacama, Northern Chile." Journal of Hydrology 310.1-4 (2005):236-. Lamb, Simon. â€Å"Cenozoic climate change as a possible cause for the rise of the Andes.† Nature 425.6960 (2003):792-. Light, Mary. â€Å"Atacama Revisited: â€Å"Desert Trails† Seen from the Air.† Geographical Review 36.4 (1946):525-545. Mooney. â€Å"Atmospheric Water Uptake by an Atacama Desert Shrub.† Science 209.4457 (1980):693-694. Oppenheimer, Robert. "National Capital and National Development: Financing Chile." The Business History Review 56.1 (1982):54-75. Rudolph, William. â€Å"The Rio Loa of Northern Chile.† Geographical Review 17.4 (1927):553-585.

Healthcare2 Committees, Euthanasia

Euthanasia laws are sometimes termed to as Physician assisted or the right- to- die laws. The laws tend to specify whether euthanasia is permitted in the laws of the states and the legal aspect of it. Euthanasia involves the withdrawal of life supporting medical procedures to let a person die, i. e. assisted suicide (Pozgar, & Santucci, 2010). In the real sense, there are no specific federal laws regarding the case of euthanasia. Laws regarding this issue are often left to be dealt with at individual state levels and therefore tend to differ from state to state.Ethical Aspects of These Laws Some arguments for and against euthanasia have been brought forward. Ideas’ campaigning for euthanasia argues that the process should be administered if the person is under severe pain, or physical and psychological suffering. It is argued that euthanasia will help relieve these people from suffering that they might be experiencing. The opponents against euthanasia are based on the act of k illing being morally unacceptable and wrong. Killing is forbidden and goes against religious teachings.Some believe that though some diseases or illness may be cured from new procedures being discovered and unexpected healings occurring. Mercy killing will also lower health care thus leading to victimization of vulnerable individuals (Pozgar, & Santucci, 2010). Legal Rights of Patients, Families, and Friends The legal and ethical aspects relating to euthanasia are current dilemmas facing the medical care professionals currently. Decisions by family and friends of the sick are depended on the love and care they have for their loved one.Therefore the decision to either end the life of an individual should entirely lie on the family. The families have the rights to decide for their sick members especially if they are undergoing severe pain and sufferings. They also have a right if their patients are in a comatose or a vegetative state and can not make decisions on their own. 2. Health Care Committees This is a group of people who are charged with the responsibility of acting as resource personnel when decisions involving ethical issues become a challenge.The committee constitutes of public members, doctors, ethicists, nurses, social workers and lawyers among many others. The committee consults in private and offer guidance and assistance regarding ethical matters. From the advice given by the committee, the health personnel make the final decision regarding the step to take assisted by the patient and the family members (Pozgar, & Santucci, 2010) Best Attributes Of Ethics Committee The committees offer consultations that lead to decisions that best befit the sick, their families and the health care personnel.The committee is present to offer recommendations regarding issues concerned with policy development and the entire public is educated on ethical issues. Apart from this assistance, the committee also offers help in relation to medical care versus health care provision and look into the disagreements of health personnel on treatment channels to be followed (Otlowski, 2000). Worst Attributes Of Health Care Ethics Committees The committee is viewed by family members of those to undergo euthanasia as killers. This is due to the decisions they normally arrive at.The committee is faced with new challenges each time a new case is brought before them. Decision makings, course of actions suggested and way forward suggested by the committee has the aspects of right and wrong in relation to the final decisions arrived on by the family and medical practitioners. Ethics Committees Helps Foster and Ensure Ethical Standards Are Upheld In the Medical Profession The ethics committee is made up of professionals. As indicated, the committee is made up of people from different professions who are quite familiar with different ethical issues.From the constant consultations held regarding ethical issues, it is with no objection that sound decisions are ofte n arrived at. Most often, the decisions they arrive at are found to be embraced by the sick, their families and the medical practitioners since they take into consideration what is good for these different people. This therefore implies that ethical standards are held up high. References Pozgar, D. & Santucci, N. (2010). Legal and Ethical Issues for health care professionals. New York: Jones and Bartlett Publishers. Otlowski, M. (2000). Voluntary Euthanasia and the Common Law. London: Oxford University Press.

Labeling and Discrimination Essay

Theory is the criminal process. It is the way people and actions are defined as criminal. The one definite thing that all â€Å"criminals† share is the negative social reaction as being labeled as ‘bad†. Law-abiding society often shuns the offender causing them to be stigmatized and stereotyped. The negative label applied to an offender often shapes their self-image and often leads them to live up to their newfound identity by committing acts that are more criminal. Edwin Lemert described this as being secondary deviance caused by primary deviance. The self-concept identifies two major theoretical perspectives. The first concept being that deviant labeling may subsequently influence deviance by altering a person’s self-worth. The role of self-dynamics and symbolic reaction amplifies negative expectations of society. The second concept focuses on social structure aspects of exclusion of offender’s by blocked access to structural opportunities. Matsudo, 1992) This ultimately becomes discrimination for people labeled by society as â€Å"criminals†. â€Å"Felon† is a label that is given to ex-offenders by society that confirms the degrading status that accompanies conviction. This is labeling. An offender is discriminated against because society views them as being â€Å"bad†. In short, a â€Å"felon† is a legal outlaw and social outcast. Not all the good that a person may have done previously suddenly matte rs and society assumes that there is nothing but despicable traits left in this person’s character. Their integrity is lost forever. Society assumes that â€Å"felons† cannot change and it becomes a struggle to be given a second chance to prove that people can, and do change, if the will to do so is there coupled with the tools needed to achieve a crime free life are also. The stigma attached to â€Å"felons† is so great that most opportunities for education, employment, and housing are not easy to obtain. These opportunities (tools) are often blocked because the offender has a criminal conviction. If society wants a lower crime rate then it seems that these opportunities should be available to individuals in this category. In order to rehabilitate individuals there must be a way for them to raise their self-image and seek out a crime free life. A sense of self-pride and achievement for many offenders could be the turning point in life needed for them. In turn, the crime rate would decrease. (Bodwitch, 1993, Freeman, 1991, Hagan, 1991, Link, 1982, Sullivan, 1989) These peoples are no less human or equal than any other except that they have made a mistake. Our society has somehow decided it to be acceptable to treat this group of people, and there are more than two million in the United States, as outcasts, undeserving of housing, employment, or education. Society has decided that â€Å"felons† should not only serve the sentence given as punishment for their crime, they should be punished for the rest of their lives. This seems very unfair and cruel. In my opinion, we as a nation should be not be discriminating against this group of people, but instead should be giving them equal opportunity to be educated so that they can obtain employment to support themselves and their families. They should have the same opportunity to live in adequate housing just as the rest of society does. This would be a step in the right direction to help increase the self- image that has been shattered by labeling and possibly deter any behavior by responding to this labeling by continued criminal activity as a means of defense, adaptation, or by attacking back at society. (Bernberg) Education is the first step to rehabilitating an offender. Many offenders do not even have a high school education. Some cannot read or write. In order to obtain gainful employment sufficient to support one’s self or a family, they must have at least a basic education. If not, some form of crime will be used to compensate for the lack of income provided by employment. In order to be employed by any company you must have a high school diploma or a GED certificate. Denying education is a form of discrimination to suppress a group of people from gainful employment. Employment is one of the hardest things for an offender to obtain. Employment applications ask for any convictions to be listed. If an offense is not listed on the application, it can be a reason for termination. Anyone that does choose not to disclose their convictions runs the risk of losing benefits from years of employment such as their retirement benefits and/or medical coverage. More often than not, if an offense is listed on the application it will be a disqualifying factor for consideration of the position. Even if the offense does not disqualify the applicant the mere fact that there are so many people looking for work that the applicant without any previous convictions will probably be placed ahead on the qualifying list for employment. Most employers view a â€Å"felon† just as the rest of society does. They do not want a person of this character working for them because they may view them as being dishonest, or they might even be frightened of the â€Å"felon†. This practice of asking for convictions on employment applications is also a form of discrimination. It greatly reduces the possibility of gainful employment for â€Å"criminals† by asking for this information. The past convictions of a person does not have any bearing on whether or not they are the best qualified applicant for the position offered by a company. If any person is denied employment and has no way to support himself or his family, that person will ultimately turn to some form of crime in order to do so. The offender will adapt and live up to societies expectations of them. If this type of discrimination stops, there is a possibility that more offenders will conform to the expectations of society and rehabilitate into productive citizens, thus, decreasing crime in our communities. Another area of discrimination for offenders is the housing market. Society does not want anyone with a â€Å"criminal† past living in their community among them. An offender can have a conviction that is over twenty years old and still be denied housing in many communities such as mobile home parks, apartment complexes s, private rentals, and even from some home loans. Some communities will not allow anyone with any type of criminal history to live there. A person could have had their offenses dismissed by the court and still be denied because of the accusation alone. Many of the government programs offered to help low-income people are not available to anyone with a felony. A â€Å"felon† is automatically disqualified from receiving any help from government programs. Offender’s often end up living in communities that are offered by â€Å"slum lords† in areas that have a bigger crime rate than in other areas. This practice of discrimination could lead to offenders falling back into committing criminal acts because other criminals surround them, thus, reinforcing a negative self-image possibly leading to a return to criminal activities. If society continues to accept the criminology theory it will continue to cause social problems for both the community and the offender†. Labeling is a stepping stone in the development of criminal careers. †(Benrburg) This social problem ruins people’s lives and creates a pattern of recidivism. The goal of society should be to try to find ways to decrease crime, not condone p ractices that will potentially increase crime. Everyone deserves a second chance in life to correct the mistakes that have made. If society was as quick to give a second chance, as it is to label and condemn someone for their mistakes, we could possibly rehabilitate a good number of offenders into productive citizens. Our nation could even possibly decrease the crime rate at the same time. None of the other practices of the criminal justice system seems to be working very well, maybe an approach of removing the barriers blocking education, employment, and housing might make a positive difference.

Morality in the US essays

Morality in the US essays Many things have influenced the United States in its history. Morality,one of these influences, has been both observed and ignored in this history. This essay will show different periods in history when the United States acted in a immoral fashion. The United States treated the Japanese Americans immorally in World War 2 and acted immorally toward Native Americans especially at Wounded Knee. Another of the immoral acts that the US has committed was the My Lai Massacre. In 1940, the United States census found that there were 126,947 Japanese Americans in the United States, 79,595 of which were native born. On December 11, 1941, two days after the bombing of Pearl Harbor, 1370 Japanese Americans were detained by the FBI for being "dangerous enemy aliens." In 1942, the United States government relocated 110,000 Japanese Americans to internment camps. The United States did nothing to any other people in the country including the German Americans, the Italian Americans, and the Polish Americans. This may have been because the Japanese had attacked the United States on its own territory. The Japanese Americans who were relocated lost all their property and jobs during the internment. In December, 1942, 2260 "dangerous persons" of Japanese ancestry were deported from Latin American countries by the US government in the hopes that they could be used against Japan as hostages. When World War 2 ended, 1400 were not allowed to return to their home countries. Over 900 of these people were deported to Japan. After World War 2 ended, the Japanese Americans were released from their imprisonment in the internment camps. However, it was not until 1948 that the United States government passed the Evacuation Claims Act which authorized payment to Japanese Americans who suffered economic losses during their internment. However, only $.10 were paid for every $1.00 lost by the Japanese Americans. The mistreatment of Native Amer...

Facebook Marketing Strategy Why You Need One How To Build It

Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019 Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019