Major event happened in China Essay Example | Topics and Well Written Essays - 2000 words

Major event happened in China - Essay Example This places China on the same level as Trinidad and Tobago and Serbia. The index also reveals that China is indeed more corrupt than most of the developing countries like Sri Lanka. Corruption in China takes various forms such as either structural or non-structural. Non-structural corruption is also common in other parts of the world and includes illegal or criminal acts such as embezzlement of public funds, bribery, nepotism, and patronage. Structural corruption, on the other hand, is very difficult to tackle because it emerges on from weakness in political and economic structures in the country. This includes backdoor deals, statistical falsification, and graft. What is worse, corruption in China takes place at both individual and institutional levels. Political corruption has been a major obstacle to China’s development over the years and despite the government taking significant steps to curb the problem, there are still major instances of corruption in the country. Some analysts such as Yan Sun, a professor at City University of New York claim that there are more corrupt members in China’s leading political party, CPP than there are honest members. The current Chinese President Xi Jinping has taken a tough stance against corruption and has vowed to fight the vice. Impacts of widespread corruption include undermining democracy and good governance, reduces accountability, weakens institutions, and compromises both international and national laws. Corruption is a major threat to China’s development in its bid to overtake the US the world economic powerhouse. Most of the cases of corruption in China do nt6 find their way to the international stage due to unwillingness of the government to share such data with f oreign agencies. This has, however, not stopped some cases from attracting headlines in both local and international media. This essay is based on Makinen Julie’s article titled â€Å"In China, Corruption Cases Keep

Commercial Accounting Essay Example for Free

Commercial Accounting Essay Commercial accounting is an accurate account of business transactions, it can only be acquired if both cash and credit transactions are performed, recorded, and recognized in such a way that there can be no duplication and the transactions are recorded under commercial accounting. The system known as double entry book keeping or the commercial accounting system that records both aspects of transactions, also it records credit transactions in cash accounting the day of the receipt. The single entry in accounting for example: there is a sale, where the transaction is complete after the exchange of cash for goods. In commercial accounting the date in which the transaction was made needs to be recorded regardless to whether it was paid or it wasn’t. Generally Accepted Accounting Principles better known as (GAAP) is the collection of standards and practices that are required to be used by business’s to record and present the results of their financial activities and their records of what they owe, established by the Financial Accounting Standards Board (FASB). These accounting principles are standardized and used for the many private and publicly traded companies in America today. Every economic event within business must be associated with and recorded by a specific entity and business records must not include the personal assets or liabilities of the owner. If an idea holds no impact on a decision maker, investors, or creditors, then the relating (GAAP) principles do not have to be followed. (GAAP) requires the use of accrual basis accounting rather than cash basis accounting, this is imposed on businesses so that investors have a minimum level of consistency in the financial statements they use when analyzing businesses for investment purposes. The accrual basis of accounting over the cash basis of accounting in commercial accounting and generally accepted accounting principles (GAAP) is different depending on whether you run a large scale business or a small business. Cash basis is used mostly by small businesses where owners and creditors want a simple way to understand the financial statements and to understand whether there is a profit or loss in the business. Accrual basis is used by large businesses and when revenue is earned expenses are accrued. Cash basis gives you a clear picture of your cash flow, but does not give you a good idea of business in the long term because you are not recording income when it is actually earned. Accrual basis accounting accurately matches your income and expenses and if not managed carefully you could lose track of your actual cash flow, with accrual basis transaction statements they are recorded in which the events occur. You don’t have to wait until you see the money, or actually pay money out of your checking account, to record a transaction. References (Investopedia.com) (Wiley PLUS)

The Atacama Desert Essay -- Chile Geography

The Atacama Desert Abstract Exclusive of the largest mountain ranges and oceans, earth’s most well-known physical features are its great desert regions. The word desert often conjures up ideas of open expanses of sand and towering dunes blown by perpetual wind and dust storms. Moreover, deserts are often categorized as being strictly sandy, hot, and extremely dry. Only part of this assumption is correct. Furthermore, the categorizing of deserts as such illustrates how little knowledge many people in fact have of desert regions of the earth. The notion that all deserts are hot and sandy is especially erroneous. The surrounding landforms, air temperature, and soil composition have no bearing on whether or not a climate region is classified as a dessert. The sole characteristic used in classifying climate regions as a desert is aridity; a lack of moisture (Cressy 390). Deserts can be defined as regions where less than 10 inches of liquid equivalent precipitation falls each year. A better definition is any climatic region where evaporation substantially exceeds precipitation for most of the year (Cressey 390). Thus, based on this definition it is clear that deserts are not regulated to hot low latitude regions of the earth. Deserts are found at all latitudes, and encompass all air temperature ranges found on earth. Deserts types range from hot hyper-arid deserts such as the Sahara to less known and rather unusual cool coastal deserts such as the Atacama. Although the Atacama does embody hyper-arid characteristics, the Atacama Desert is generally classified as a cool coastal desert. The remainder of this paper will focus specifically on the physical characteristics of the Atacama Desert. Topography Located in northern Chile... ...tley, Adrian J. â€Å"150 million years of climatic stability: evidence from the Atacama Desert, northern Chile.† Journal of the Geological Society 162.3 (2005):421-. Kampf, Stephanie K. "Evaporation and land surface energy budget at the Salar de Atacama, Northern Chile." Journal of Hydrology 310.1-4 (2005):236-. Lamb, Simon. â€Å"Cenozoic climate change as a possible cause for the rise of the Andes.† Nature 425.6960 (2003):792-. Light, Mary. â€Å"Atacama Revisited: â€Å"Desert Trails† Seen from the Air.† Geographical Review 36.4 (1946):525-545. Mooney. â€Å"Atmospheric Water Uptake by an Atacama Desert Shrub.† Science 209.4457 (1980):693-694. Oppenheimer, Robert. "National Capital and National Development: Financing Chile." The Business History Review 56.1 (1982):54-75. Rudolph, William. â€Å"The Rio Loa of Northern Chile.† Geographical Review 17.4 (1927):553-585.

Healthcare2 Committees, Euthanasia

Euthanasia laws are sometimes termed to as Physician assisted or the right- to- die laws. The laws tend to specify whether euthanasia is permitted in the laws of the states and the legal aspect of it. Euthanasia involves the withdrawal of life supporting medical procedures to let a person die, i. e. assisted suicide (Pozgar, & Santucci, 2010). In the real sense, there are no specific federal laws regarding the case of euthanasia. Laws regarding this issue are often left to be dealt with at individual state levels and therefore tend to differ from state to state.Ethical Aspects of These Laws Some arguments for and against euthanasia have been brought forward. Ideas’ campaigning for euthanasia argues that the process should be administered if the person is under severe pain, or physical and psychological suffering. It is argued that euthanasia will help relieve these people from suffering that they might be experiencing. The opponents against euthanasia are based on the act of k illing being morally unacceptable and wrong. Killing is forbidden and goes against religious teachings.Some believe that though some diseases or illness may be cured from new procedures being discovered and unexpected healings occurring. Mercy killing will also lower health care thus leading to victimization of vulnerable individuals (Pozgar, & Santucci, 2010). Legal Rights of Patients, Families, and Friends The legal and ethical aspects relating to euthanasia are current dilemmas facing the medical care professionals currently. Decisions by family and friends of the sick are depended on the love and care they have for their loved one.Therefore the decision to either end the life of an individual should entirely lie on the family. The families have the rights to decide for their sick members especially if they are undergoing severe pain and sufferings. They also have a right if their patients are in a comatose or a vegetative state and can not make decisions on their own. 2. Health Care Committees This is a group of people who are charged with the responsibility of acting as resource personnel when decisions involving ethical issues become a challenge.The committee constitutes of public members, doctors, ethicists, nurses, social workers and lawyers among many others. The committee consults in private and offer guidance and assistance regarding ethical matters. From the advice given by the committee, the health personnel make the final decision regarding the step to take assisted by the patient and the family members (Pozgar, & Santucci, 2010) Best Attributes Of Ethics Committee The committees offer consultations that lead to decisions that best befit the sick, their families and the health care personnel.The committee is present to offer recommendations regarding issues concerned with policy development and the entire public is educated on ethical issues. Apart from this assistance, the committee also offers help in relation to medical care versus health care provision and look into the disagreements of health personnel on treatment channels to be followed (Otlowski, 2000). Worst Attributes Of Health Care Ethics Committees The committee is viewed by family members of those to undergo euthanasia as killers. This is due to the decisions they normally arrive at.The committee is faced with new challenges each time a new case is brought before them. Decision makings, course of actions suggested and way forward suggested by the committee has the aspects of right and wrong in relation to the final decisions arrived on by the family and medical practitioners. Ethics Committees Helps Foster and Ensure Ethical Standards Are Upheld In the Medical Profession The ethics committee is made up of professionals. As indicated, the committee is made up of people from different professions who are quite familiar with different ethical issues.From the constant consultations held regarding ethical issues, it is with no objection that sound decisions are ofte n arrived at. Most often, the decisions they arrive at are found to be embraced by the sick, their families and the medical practitioners since they take into consideration what is good for these different people. This therefore implies that ethical standards are held up high. References Pozgar, D. & Santucci, N. (2010). Legal and Ethical Issues for health care professionals. New York: Jones and Bartlett Publishers. Otlowski, M. (2000). Voluntary Euthanasia and the Common Law. London: Oxford University Press.

Labeling and Discrimination Essay

Theory is the criminal process. It is the way people and actions are defined as criminal. The one definite thing that all â€Å"criminals† share is the negative social reaction as being labeled as ‘bad†. Law-abiding society often shuns the offender causing them to be stigmatized and stereotyped. The negative label applied to an offender often shapes their self-image and often leads them to live up to their newfound identity by committing acts that are more criminal. Edwin Lemert described this as being secondary deviance caused by primary deviance. The self-concept identifies two major theoretical perspectives. The first concept being that deviant labeling may subsequently influence deviance by altering a person’s self-worth. The role of self-dynamics and symbolic reaction amplifies negative expectations of society. The second concept focuses on social structure aspects of exclusion of offender’s by blocked access to structural opportunities. Matsudo, 1992) This ultimately becomes discrimination for people labeled by society as â€Å"criminals†. â€Å"Felon† is a label that is given to ex-offenders by society that confirms the degrading status that accompanies conviction. This is labeling. An offender is discriminated against because society views them as being â€Å"bad†. In short, a â€Å"felon† is a legal outlaw and social outcast. Not all the good that a person may have done previously suddenly matte rs and society assumes that there is nothing but despicable traits left in this person’s character. Their integrity is lost forever. Society assumes that â€Å"felons† cannot change and it becomes a struggle to be given a second chance to prove that people can, and do change, if the will to do so is there coupled with the tools needed to achieve a crime free life are also. The stigma attached to â€Å"felons† is so great that most opportunities for education, employment, and housing are not easy to obtain. These opportunities (tools) are often blocked because the offender has a criminal conviction. If society wants a lower crime rate then it seems that these opportunities should be available to individuals in this category. In order to rehabilitate individuals there must be a way for them to raise their self-image and seek out a crime free life. A sense of self-pride and achievement for many offenders could be the turning point in life needed for them. In turn, the crime rate would decrease. (Bodwitch, 1993, Freeman, 1991, Hagan, 1991, Link, 1982, Sullivan, 1989) These peoples are no less human or equal than any other except that they have made a mistake. Our society has somehow decided it to be acceptable to treat this group of people, and there are more than two million in the United States, as outcasts, undeserving of housing, employment, or education. Society has decided that â€Å"felons† should not only serve the sentence given as punishment for their crime, they should be punished for the rest of their lives. This seems very unfair and cruel. In my opinion, we as a nation should be not be discriminating against this group of people, but instead should be giving them equal opportunity to be educated so that they can obtain employment to support themselves and their families. They should have the same opportunity to live in adequate housing just as the rest of society does. This would be a step in the right direction to help increase the self- image that has been shattered by labeling and possibly deter any behavior by responding to this labeling by continued criminal activity as a means of defense, adaptation, or by attacking back at society. (Bernberg) Education is the first step to rehabilitating an offender. Many offenders do not even have a high school education. Some cannot read or write. In order to obtain gainful employment sufficient to support one’s self or a family, they must have at least a basic education. If not, some form of crime will be used to compensate for the lack of income provided by employment. In order to be employed by any company you must have a high school diploma or a GED certificate. Denying education is a form of discrimination to suppress a group of people from gainful employment. Employment is one of the hardest things for an offender to obtain. Employment applications ask for any convictions to be listed. If an offense is not listed on the application, it can be a reason for termination. Anyone that does choose not to disclose their convictions runs the risk of losing benefits from years of employment such as their retirement benefits and/or medical coverage. More often than not, if an offense is listed on the application it will be a disqualifying factor for consideration of the position. Even if the offense does not disqualify the applicant the mere fact that there are so many people looking for work that the applicant without any previous convictions will probably be placed ahead on the qualifying list for employment. Most employers view a â€Å"felon† just as the rest of society does. They do not want a person of this character working for them because they may view them as being dishonest, or they might even be frightened of the â€Å"felon†. This practice of asking for convictions on employment applications is also a form of discrimination. It greatly reduces the possibility of gainful employment for â€Å"criminals† by asking for this information. The past convictions of a person does not have any bearing on whether or not they are the best qualified applicant for the position offered by a company. If any person is denied employment and has no way to support himself or his family, that person will ultimately turn to some form of crime in order to do so. The offender will adapt and live up to societies expectations of them. If this type of discrimination stops, there is a possibility that more offenders will conform to the expectations of society and rehabilitate into productive citizens, thus, decreasing crime in our communities. Another area of discrimination for offenders is the housing market. Society does not want anyone with a â€Å"criminal† past living in their community among them. An offender can have a conviction that is over twenty years old and still be denied housing in many communities such as mobile home parks, apartment complexes s, private rentals, and even from some home loans. Some communities will not allow anyone with any type of criminal history to live there. A person could have had their offenses dismissed by the court and still be denied because of the accusation alone. Many of the government programs offered to help low-income people are not available to anyone with a felony. A â€Å"felon† is automatically disqualified from receiving any help from government programs. Offender’s often end up living in communities that are offered by â€Å"slum lords† in areas that have a bigger crime rate than in other areas. This practice of discrimination could lead to offenders falling back into committing criminal acts because other criminals surround them, thus, reinforcing a negative self-image possibly leading to a return to criminal activities. If society continues to accept the criminology theory it will continue to cause social problems for both the community and the offender†. Labeling is a stepping stone in the development of criminal careers. †(Benrburg) This social problem ruins people’s lives and creates a pattern of recidivism. The goal of society should be to try to find ways to decrease crime, not condone p ractices that will potentially increase crime. Everyone deserves a second chance in life to correct the mistakes that have made. If society was as quick to give a second chance, as it is to label and condemn someone for their mistakes, we could possibly rehabilitate a good number of offenders into productive citizens. Our nation could even possibly decrease the crime rate at the same time. None of the other practices of the criminal justice system seems to be working very well, maybe an approach of removing the barriers blocking education, employment, and housing might make a positive difference.

Morality in the US essays

Morality in the US essays Many things have influenced the United States in its history. Morality,one of these influences, has been both observed and ignored in this history. This essay will show different periods in history when the United States acted in a immoral fashion. The United States treated the Japanese Americans immorally in World War 2 and acted immorally toward Native Americans especially at Wounded Knee. Another of the immoral acts that the US has committed was the My Lai Massacre. In 1940, the United States census found that there were 126,947 Japanese Americans in the United States, 79,595 of which were native born. On December 11, 1941, two days after the bombing of Pearl Harbor, 1370 Japanese Americans were detained by the FBI for being "dangerous enemy aliens." In 1942, the United States government relocated 110,000 Japanese Americans to internment camps. The United States did nothing to any other people in the country including the German Americans, the Italian Americans, and the Polish Americans. This may have been because the Japanese had attacked the United States on its own territory. The Japanese Americans who were relocated lost all their property and jobs during the internment. In December, 1942, 2260 "dangerous persons" of Japanese ancestry were deported from Latin American countries by the US government in the hopes that they could be used against Japan as hostages. When World War 2 ended, 1400 were not allowed to return to their home countries. Over 900 of these people were deported to Japan. After World War 2 ended, the Japanese Americans were released from their imprisonment in the internment camps. However, it was not until 1948 that the United States government passed the Evacuation Claims Act which authorized payment to Japanese Americans who suffered economic losses during their internment. However, only $.10 were paid for every $1.00 lost by the Japanese Americans. The mistreatment of Native Amer...

Facebook Marketing Strategy Why You Need One How To Build It

Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019 Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019

The ugly, the bad and the good - Emphasis

The ugly, the bad and the good The ugly, the bad and the good Some sentences leave you gasping for breath. Try reading aloud this extract from the minutes of a recent meeting of West Lindsey District Council, for example: The Support Services Manager submitted Report 213 advising of progress made in respect of the key tasks which must be addressed by the Council and the guidelines as to when they need to be completed in order that the requirements to introduce Best Value can be met. If youre anything like us, you will have to read it several times to understand what its trying to say. The sentence is too long and would be much clearer written as two separate sentences: The Support Service Manager submitted Report 213 advising of progress made in respect of the key tasks which must be addressed by the Council. It also explains the guidelines as to when the tasks need to be completed in order that the requirements to introduce Best Value can be met. This makes it clearer. But there are still too many redundant words: in respect of; as to when; in order that. And a few passive verbs that make the sentence clumsy and less easy to understand: must be addressed; need to be completed; can be met. A well-placed comma might help too. So lets try again: The Support Service Manager submitted Report 213, outlining the Councils progress on key tasks. The Council must address these tasks within the time guidelines in order to introduce Best Value. OK so its not a sentence thats going to set the world on fire. But at least its quick and easy to read.

Case Study Essay Example | Topics and Well Written Essays - 500 words - 16

Case Study - Essay Example (2) To elaborate further, the antitrust departments grant approval for huge transactions of mergers and acquisitions involving major players only after ensuring that they are not detrimental to healthy market competition. The laws also combat the aspect of price fixing, which refers to an illegal deal amongst various players for fixing high prices, much against the interests of consumers. (3) In this particular antitrust case related to Microsoft, the ruling of the law court is indeed very much justifiable. Undoubtedly, Microsoft acted against the provisions of antitrust laws, when it started to distribute its Internet Browser at no cost. It also needs to be accepted that, then, Microsoft was propelled by the primary objective of eliminating competition from Netscape. (4) At this juncture, the biggest question that arises is, â€Å"When Microsoft indulged in practices prohibited by the law, how could the court give a ruling that consumers benefitted by the actions of the company?† As has been noted earlier in this analysis, the onus of examining the cases from the perspective of the concerned laws rests on the law courts. In this particular case, notwithstanding the initial actions of Microsoft, the end result actually turned out to be highly beneficial for the consumers. Owing to the Internet browser of Microsoft provided at no cost, consumers were enabled to develop a thorough understanding of Internet operations, and that too when the technology was in its initial stages. This has led to an extensive usage of Internet, encompassing diverse realms of activity. Because of this initiative taken by Microsoft, many other players of the market such as Netscape also started supplying Internet browsers of topmost quality at reasonable prices. (4) In due course of time, all these market developments led to the scenario of Internet revolutionizing the sphere

Describe and analyse the supply chain for gold, this could either be Essay

Describe and analyse the supply chain for gold, this could either be in the form of a product or discussed in terms of a commodity - Essay Example (Graham, 2005) Gold as a commodity goes through different stages of transformation and as such is an important part of the luxury products being used by the consumers all over the world. The traditional suppliers of gold are scattered through different parts of the world however, it is also important to understand that gold suppliers have traditionally being located in conflict areas where significant political and ethical issues have been raised. Due to these differences in the extraction and refining of gold, the overall supply chain becomes relatively complex due to involvement of different players at different stages. Further, since gold is supplied in different forms therefore the overall supply chain of the gold is not linear in nature but is rather cyclical in nature. Further, since it can be owned and supplied by different suppliers in the market therefore its supply chain is relatively non-linear in nature thus making it more complex as a process. (Pereseina, Jensen and Hertz, 2013) Due to the very nature of the gold, it is supplied either through mining or through the scrap however; major source of supply is that of the mining. The mining supply source is major source of supply whereas scrap supply is minor supply source in the industry. The second phase in the gold mining supply chain is that of the refining as it comes after the extraction of the gold from soil. It is critical to note that refining process can also takes place at the site as well as that of the refineries. In this case, the gold in raw/extracted form in transported to the refineries for this purpose. Further process in gold comprises of further processing, refining and finally its making and development of gold product. One of the key issues in the traditional supply chain of gold is that of ascertaining the ethical origin of the gold extracted. Since gold is often extracted from

Doubt Essay Example | Topics and Well Written Essays - 250 words

Doubt - Essay Example In USA, there are lots of untold stories revolving around intelligence, security and the government. Ordinary Americans do not understand the operatives of the Federal Bureau of Investigations and National Intelligence Agency (NIA). They do not let people know the exact reasons behind their activities such as domestic and international surveillance on individuals’ secret communications. In order to make this play more appealing, Shanley had to incorporate the use of antithesis, motif, metaphor, symbols, themes, and analogy. These are very important devices which enabled him to deliver his message to the intended audience. The element of antithesis is evidenced when he juxtaposes two opposing ideas. For instance, it is successfully used by comparing and contrasting the young liberal and friendly Father Flynn and the conservative Sister Aloysius; Irish students and black students; and the guilty and innocent Father Flynn. These are instances which are very important in the play because they help in promoting the development of the plot and thematic concerns. For instance, by comparing the guilt and innocence of the priest, the play brings out Sister Aloysius as a very suspecting and doubtful character that can not actually make a concrete decision based on the ‘allegations labeled against the priest’ (Brantley). Just like her, the audience is left wonder ing about the actual truth about this matter. In my own imagination, I think the best word to use to describe Father Flynn is shrewd. Although Sister Aloysius accuses him of molesting the young Donald, the actual truth about his innocence or guilt is not known. However, I would like to suggest that he is innocent of all the accusations. After failing to prove them, Sister Aloysius tries to screw him by allegedly learning of his misconduct in his previous mission through a phone call. With all the unresolved mysteries surrounding this matter, I would like to

Nike's Dilemma Case Study Example | Topics and Well Written Essays - 250 words

Nike's Dilemma - Case Study Example The on-going recession poses a serious threat to expansion of sports businesses. The only option left is to increase their advertising and improving the quality of the service they give to their customers. Titleist and other competing companies dealing with golf products could have taken advantage of this by raising promotions targeting clubs currently buying from Nike. As quoted on the Wall Street journal, â€Å"in 2009, sales of clubs and other support tools fell in by 11.9 %, which is three quarters of total golf sales Bustillo† (web). However, two other Nike golfers won two crucial matches in the same year helping Nike to regain the lost credibility. The drop in the golf sales and the recessionary period may hinder Nike to venture into new golf products, but this is advisable. Nike needs to work hard in rebranding Woods. This is one of the best ways of securing sales in golfing market since Woods is still influential despite the presently tainted image. The idea of introduction of new golf balls, t-shirts, and shoes that do not bear the old names that Woods used. They â€Å"Have you learnt anything?† Commercials by Nike helped in gathering people’s views on the scandal after engaging them to respond. Nike was supporting Woods to rejoin his family and achieve both corporate and personal penance. This approach by Nike was not much of a help since the companies sales still went down. According to National Golf Foundation, there is a decrease in golf sports. Since 2000, the number of those involved in this sport fell from 26 million to 30 million. Additionally, the persons who played this sport for 25 times a year fell to 4.6 million in 2005 from 6.9 million in 2000 (Vitello

A Report On Observation Assignment Example | Topics and Well Written Essays - 750 words

A Report On Observation - Assignment Example Introduction I spent about 10 hours observing at the SAY San Diego After School Program at Hearst Elementary in San Diego, CA. The children ranged from Kindergarten to 5th grade, which is approximately three to eleven years of age, and numbered up to 90, depending on the day. The program utilized the auditorium, cafeteria, outside eating area, and the playground of an older school. Snacks were served on each school day, and the children ate lunch together on one day (minimum day for the school). Each day also had between 45 and 90 minutes of play, some guided, some free time. Discussion The day care program highly observed hygiene measures. Teachers and students were expected to wash their hands after playing outdoors, before eating (and serving the food), and after using the restroom (Marotz, Cross, & Rush, 2011). Teachers are not allowed to enter the restrooms, unless there is an emergency, so they could only examine the cleanliness of children’s hands after they exited the restroom, but all children were examined to make sure the hands were clean looking. Any child who did not have clean hands was sent back in to wash with soap and water. It was hard to gauge the number of children who followed the correct procedure as many of the children are out of sight from the staff when washing their hands. Though when they washed their hands in the activity room, the result was about 65% followed the correct procedure. The general faults made were in making sure the backs of the hands got soaped up and in rinsing off the soap completely. This is because most of the children washed their hands in haste. When the children were being observed in this room, they were reminded of the correct way of washing their hands by observing their teachers of who always used the correct procedure (Marotz, Cross, & Rush, 2011). The school does not have access to warm water as all the taps are of cold water. The program cannot fix this fault. There were no children in diapers as most of the young children were old enough to use the restroom under the supervision of their teachers. The program and facility do a fantastic job on attempting to prevent infections. The school has two full-time custodians, who clean the areas inside and around the program. The workers cleaned all the surfaces that the children worked, played, and ate on. This they always did before the program opened. They did the same after they are used by the children. Each teacher also carries a first aid pack with him or her at all times. I only saw one child who needed a Band-Aid. Because of the rules and regulations handed down to the program by its parent non-profit committee and the school district that owns the facility, teachers are only allowed to put a Band-Aid on a child. They cannot help clean any wound, and they cannot put any medication on the area if it is not prescribed by a physician (Marotz, Cross, & Rush, 2011). I believe this could be fixed if the program could afford a nu rse on duty at all times, but unless the parents of the children decided to pay for it, that will not happen. The youngest children are kindergarteners, and all students in the program are expected to be potty trained. Teachers are always with children at the bathrooms, but they never go in with the children. I saw no safety issues that were out of the ordinary for the children during school time. They played on an asphalt playground that had dirt and sand that had blown on to it, so there was a slipping

FedEx Essay Example | Topics and Well Written Essays - 2500 words

FedEx - Essay Example For the first time, FedEx obtained governmental permission to carry documents, packages and freight to multiple Asian destinations on a regular schedule including: Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand. As economies across Asia Pacific began to grow and prosper, FedEx's shipment volumes and its presence in the marketplace began to expand as well. Recognizing a need for the company to be closer to Asian customers, FedEx moved its Pacific headquarters from Hawaii to Hong Kong in 1992. At present, FedEx dominated in more than 30 countries and territories in the Asia Pacific market with more than 10,000 employees. Operating its own wide-bodied MD-11 and A310 aircraft, FedEx makes over 400 flights per week to Bangkok, Beijing, Cebu, Ho Chi Minh, Hong Kong, Jakarta, Kaohsiung, Kuala Lumpur, Manila, Osaka, Penang, Seoul, Shanghai, Shenzhen, Singapore, Subic Bay, Sydney, Taipei, and Tokyo, as well as destinations in the U.S. and Europe (FedEx History in APAC, 2007 ). With more than 20 employees under its wing, FedEx Hong Kong is undergoing major changes to further improve its services as more and more customers are availing of their services in Hong Kong. In 1 December 2006, FedEx decided to move the Sung Wong Toi Station to 6/F, Unit 2-3, Global Gateway, 168 Yeung Uk Road, Tsuen Wan. At the same time, they decided to change and extend their office hours to 08:30 - 17: 30, instead of 09:00 - 18:00. This is to prevent their employees of getting caught in Hong Kong's heavy traffic jam. 2. Managing Change Chartier's Model 2.1 Disturbance Fed Ex Hong Kong has to manage 3 World Service Centres, 8 FedEx stations and 9 drop boxes. With 26 employees working, FedEx Hong Kong has to consistently maintain its reliable express delivery guarantee. The horrendous traffic in their new location prompted its management to switch their regular operating hours

A Report On Observation Assignment Example | Topics and Well Written Essays - 750 words

A Report On Observation - Assignment Example Introduction I spent about 10 hours observing at the SAY San Diego After School Program at Hearst Elementary in San Diego, CA. The children ranged from Kindergarten to 5th grade, which is approximately three to eleven years of age, and numbered up to 90, depending on the day. The program utilized the auditorium, cafeteria, outside eating area, and the playground of an older school. Snacks were served on each school day, and the children ate lunch together on one day (minimum day for the school). Each day also had between 45 and 90 minutes of play, some guided, some free time. Discussion The day care program highly observed hygiene measures. Teachers and students were expected to wash their hands after playing outdoors, before eating (and serving the food), and after using the restroom (Marotz, Cross, & Rush, 2011). Teachers are not allowed to enter the restrooms, unless there is an emergency, so they could only examine the cleanliness of children’s hands after they exited the restroom, but all children were examined to make sure the hands were clean looking. Any child who did not have clean hands was sent back in to wash with soap and water. It was hard to gauge the number of children who followed the correct procedure as many of the children are out of sight from the staff when washing their hands. Though when they washed their hands in the activity room, the result was about 65% followed the correct procedure. The general faults made were in making sure the backs of the hands got soaped up and in rinsing off the soap completely. This is because most of the children washed their hands in haste. When the children were being observed in this room, they were reminded of the correct way of washing their hands by observing their teachers of who always used the correct procedure (Marotz, Cross, & Rush, 2011). The school does not have access to warm water as all the taps are of cold water. The program cannot fix this fault. There were no children in diapers as most of the young children were old enough to use the restroom under the supervision of their teachers. The program and facility do a fantastic job on attempting to prevent infections. The school has two full-time custodians, who clean the areas inside and around the program. The workers cleaned all the surfaces that the children worked, played, and ate on. This they always did before the program opened. They did the same after they are used by the children. Each teacher also carries a first aid pack with him or her at all times. I only saw one child who needed a Band-Aid. Because of the rules and regulations handed down to the program by its parent non-profit committee and the school district that owns the facility, teachers are only allowed to put a Band-Aid on a child. They cannot help clean any wound, and they cannot put any medication on the area if it is not prescribed by a physician (Marotz, Cross, & Rush, 2011). I believe this could be fixed if the program could afford a nu rse on duty at all times, but unless the parents of the children decided to pay for it, that will not happen. The youngest children are kindergarteners, and all students in the program are expected to be potty trained. Teachers are always with children at the bathrooms, but they never go in with the children. I saw no safety issues that were out of the ordinary for the children during school time. They played on an asphalt playground that had dirt and sand that had blown on to it, so there was a slipping

Assessing Educational Change Essay Example | Topics and Well Written Essays - 1250 words

Assessing Educational Change - Essay Example Introduction of computers to learning in schools is not a thing that any head of school ought to think twice about. However, it’s crucial that the heads of schools consider with a lot of concerns the way in which the change is introduced to the school. It may look rather cheap to introduce computers into a school, but contrary to that, it is rather a complicated matter since certain instructions need to be followed to ensure its efficiency and effectiveness in its use and impact in the school (Rowley, & Sherman, 2001). According to chapter 8 of the book, there are stages that are to be followed in the introduction of a change into a system. The stages include analysis of a change in all spheres, design of the change, development of the change, implementation and evaluation of the change. All these stages ought to be put into consideration when introducing the change to ensure that the change introduced is not in vain. Analyzing the change is all about covering up the introduct ion process (Green, 2013). I happened to have been among the committee that spear headed the introduction of the computers to some school in my district. Having handled computer studies in college, I was so thrilled when I heard the head of the school talk about introducing computer into the curriculum of the school as a form of change from the previous running of the education in the school. Clever enough, the head was not fast to rush into the purchase of the computers. However, he did ask for a group to be selected to look into the whole process of introducing the change; analysis, design, development, implementation and evaluation. Analysis of the change Analysis is all about disintegrating a process into fragments so as to look at the whole process... Analysis is all about disintegrating a process into fragments so as to look at the whole process bit by bit in order to have a clear thought about the whole process. In this case, the change of introducing computers into the school was broken into parts, and each part was assigned to a given individual to look into it. The analysis process was majorly carried out to determine whether the computer program was worth introducing into the school. This process is normally the first step when it comes to introduction of change. It is majorly done to determine the viability and feasibility of a change. In analyzing the change, survey was taken in some schools that had already introduced the computers, and also in schools that had not taken a step of introducing the computers into the curriculum. Some students were also taken from the school desiring to take up computer introduction and introduced into the computers. At the end of it all, through the comparison of the two scenarios of a scho ol having access to computers and that of no access to the computer, it was noted that the one with computers was performing well compared to the one without. Students and the teachers were seen to be so advanced in that almost everything, including teaching itself by the teachers was computerized. When given a quiz on the current affairs worldwide, it appeared that the students in the school with computers had knowledge of it and the students on the other end with no computers seemed to be lagging behind with the current affairs.

History of Cheese Essay Example for Free

History of Cheese Essay In developing a search strategy the most important thing is to decide on the keywords that sum up the information one wants. In my research paper I am researching on the history of cheese. The keywords in my topic are history and cheese. The synonyms of cheese include cheese flower, high mallow, malva sylvestris and tall mallow. History synonyms include account, chronicle and story. Cheese production and consumption has proliferated all over the world since its discovery years ago. This is due to its availability in the stores all over the world. The process of making is also easy and the ingredients that are used in its production are easily presented. The main ingredient is milk. Production of cheese has been converted from small scale production to large scale production as years since its discovery progress (Martin 12). Cheese refers to a group of milk-based foods which come in different flavors, forms and textures. It comprises of proteins and fat that is gotten from milk. The milk is produced by cows, goats, sheep or buffaloes (Harbutt 8). Cheese is produced by curdling of milk protein. The mild is acidified and an enzyme called rennet is added to cause the curdling. The solid and liquid are separated and modeled into different forms and shapes. There are a variety of cheese that includes cheddar, camembert, stilton and parmesan. The history of cheese according to a study done at the University of Georgia was discovered by an accident. An Arabian merchant was carrying milk in a pouch. The pouch made from a sheep’s skin contained rennin. Due to the scorching heat from the sun, the enzyme rennin was activated causing the milk to turn into solid curds. Though the exact time of the discovery of cheese is unknown, cheese appeared 3500BC. It was widely used in Asia and then migrated to Europe. Cheese was mentioned in Homer’s epic, The Odyssey. In the scene the Cyclops is making cheese and placing in wicker (University of Georgia 1). In the early days of cheese production, milk from different sources was mixed, and a variety of seasonings added to produce abundant flavors. Cheese was introduced in America after Mayflower landed and became a staple component in many American households. The first cheese factory was established in 1851 in Oneida County, New York. The Jesse Williams factory eliminated the production of cheese individually or by local farms. This flourished the production of cheese (Sokol 2). Writers like Richard claims that cheese was first forum in the Middle East. It was in form of sour milk which came into being after it was discovered that domesticated animals could be milked. It was observed that milk left in a container turned into a solid especially in hot temperatures. The curds and whey that were gotten from milk were discovered to be edible. The history of cheese is also mentioned in the old testament of the bible. David was fed with cheese of kine when he escaped across the river Jordan. David was also asked to bring with him ten cheeses to his commander of his brothers as they were participating in the battle against the philistines (Sokol 2). The ingredient of cheese is mostly milk. All kinds of milk like reindeer, caribou, yak, and llama have been used to produce cheese. In the process of cheese production, Sokol in his book, â€Å"And That’s How You Make Cheese† claims that protein in the milk is curdled and separated from water. The curdles are cut, cooked, drained and pressed to drain out more water. This leads to the production of a solid cheese that can be sliced. Archeologists that were excavating lake dwellings on the shores of Lake Neuchatel found potsherds that had pierced with holes. The findings dated back to six hundred years before Christ. The vessels had been used as drainers that were used to separate curds from whey (Toussaint-Samat 103). This made them conclude that the production of cheese which was mainly from sheep and goats milk had been done on their land earlier. Cheese contains high concentration of essential nutrients. Some of these nutrients include quality proteins and calcium that help in the development of the body. The invention of cheese grew tremendously due to the many benefits that are accrued from it. Cheese contains high concentration of calcium that helps in cavity prevention in the teeth. It helps in the development of strong teeth because it has low concentration of lactose. The consumption of cheese after a meal such as cheddar, Swiss, Brie and Monterey helps in the prevention of tooth decay. Cheese has also been proven to prevent cancer due to its high concentration of conjugated Linoleic acid and Sphingolipids (Roberts, Petrini and Hooper 350). The cheese business has thrived in the world greatly due to the large profits accrued from the industry. Cheese production and consumption has increased all over the world. Companies have cropped up and ventured in the industry thus creating a viable business enterprise. Some of the companies like the Arena Cheese factory, Aria Foods, Inc and Andrew Everett are some of the companies that have ventured in the cheese industry. They have enabled many households to enjoy wide variety of cheese after their meals. Cheese like the Provolone and Ricotta are used as appetizers, salads. They are first refrigerated and wrapped in order to retain freshness. Other types of cheese like the Parmesan and Roman are grated on soups, bread and spaghettis. Camembert cheese is used o crackers or with fruit that help in appetizers and desserts. It is first refrigerated during storage and preserved in a temperature controlled room. The United States is the largest producer of cheese in the world. This has been facilitated by the large supply of milk in the US. The United States has dedicated large amount of funds and time on investment and research work. The availability of large farms involved in milk production has also contributed to the production of cheese in the US. There are more than four hundred and fifty plants in the United States dealing in cheese production. The companies operate on a strict sanitary and quality standards set up to control the cheese industry. This has helped the United States to position itself as the premium cheese supplier (Pastorino, Hansen and McMahon 67). One of the most popular types of cheese is Roquefort. This cheese falls in the family of blue veined cheese because throughout the cheese, there are thin blue lines amidst the cream colored cheese. Originally produced in Southern France, it has moved across the world as a favorite of so many. For this cheese, one can choose between goat, sheep, and cow milk. The sheep the French use to make their cheese are fed grass in which there is a high level of limestone or calcium carbonate. Cheese-France 1) If the milk has too much or too little acid in it, a different cheese may be formed or the milk can spoil at a faster rate and therefore making an unappetizing block of cheese. The limestone helps balance the pH level and acts as a buffer. At time the cheese maker adds rennet, to start the curdling process, and then must wait at least two hours to allow the rennet to form. People cant eat Roquefort cheese because of an allergy to penicillin. As one article states, The traditional way of getting penicillium is to place loaves of bread in a dark, damp space, and letting them mold. After ten weeks the bread crust is pealed back to reveal the inside of the bread, which is nothing more than a fine green powder, the powder is called penicillium. After combining the bacterium with the curd, the cheese begins to take shape but, the cheese needs to monitored because many other byproducts must be removed throughout the curdling process. Once the salt has settled, the cheese maker must put holes into the cheese to allow the carbon dioxide to release into the air. The cheese maker will receive his final product about six months later, as the bacterium is hard at for that long. Encyclop? dia Britannica 1) Cheese since its discovery has evolved in a great way. The production of cheese used to be in small scales during the early years. Today it is produced commercially by large companies. The use of cheese has also changed from the time when it was used as food. Cheese is currently used in prevention of teeth cavities, salad and preservatives. This shows that since cheese was invented tremendous changes have been experienced thus leading to its development to what it is in the present world (Sokol 29).

The Relationship Between Social Class and Educational Achievement Essay

The Relationship Between Social Class and Educational Achievement Many sociologists have tried to explore the link between social class and educational achievement, measuring the effects of one element upon the other. In order to maintain a definite correlation between the two, there are a number of views, explanations, social statistics and perspectives which must be taken into account. The initial idea would be to define the key terms which are associated with how "social class" affects "educational achievement." "Social class" is the identity of people, according to the work they do and the community in which they live in."Educational achievement" is the tendency for some groups to do better or worse in terms of educational success. Research reveals that the higher the social class, the higher the levels of educational achievement are likely to be. The children of parents in higher social classes are more likely to stay on in post compulsory education, more likely to achieve examination passes when at school, and more likely to gain university entrance. These features painted a true picture of British education in the twentieth century and can be argued to follow this trend today. However, whether there has been any reduction in the inequalities is more debatable, but some research suggests that these inequalities are as great as ever, despite the overall improvements within the education system. Many researchers argue that IQ tests are biased in favour of the middle class, since members of this group largely construct them. If it is accepted that social classes and other groups have distinctive subcultures and that this affe... ... to reject school and school values (such as academic success). This has its roots outside of school in the nature of the fathers and elder brothers' in manual work. They look up to these figures and see school as "sissy", un-masculine, unlike the "real" masculine work that their fathers, brothers etc do. Overall, in conclusion there can be no definite correlation identified between "social class" and "educational achievement" in that there is much research into this and many sociologists suggest their own theories, and have yet not decided whether there is a link or not. However, there does seem to be correlation of some kind as sociologists either favour it or not. It can be still said that the main relationship between these factors is the higher the social class; the more likely the pupil is going to succeed.

Holocaust 6 Essay -- essays research papers

The Holocaust   Ã‚  Ã‚  Ã‚  Ã‚  Throughout history the Jewish people have been scapegoats; whenever something was not going right they were the ones to blame. From Biblical times through to the Shakespearean Era, all the way to the Middle East Crisis and the creation of Israel, the Jews have been persecuted and blamed for the problems of the world. The most horrifying account of Jewish persecution is the holocaust, which took place in Europe from 1933 to 1945 when Adolf Hitler tried to eliminate all the people that he thought were inferior to the Germans, namely the Jews, because he wanted a pure Aryan State.   Ã‚  Ã‚  Ã‚  Ã‚  In January of 1933, Adolf Hitler, who was part of the Right Wing National Socialist German Workers Party or Nazis, became Chancellor of Germany. Chancellor was the highest and most powerful position in all of Germany, and this gave Hitler the control of everything and everyone in Germany, after that nothing would ever be the same. Hitler wanted a pure Aryan State, a country that had a superior race to the rest of the world. This meant that he would have to kill all of the people who stood in the way of his purification. This was called a cleansing of Germany. Hitler had most of the Jews, Romani (Gypsies), Poles, Slavs, homosexuals, the anti-social, communists, socialists, trade unionists, Jehovah Witnesses, and the mentally and physically handicapped people whom were holding back the advancement of the Aryan’s executed, this was called â€Å"Aryanization†.   Ã‚  Ã‚  Ã‚  Ã‚  Knowing who was and who was not a Jew was one of the problems that faced the Germans at beginning of the Holocaust. You were considered a Jew if you had three or four Jewish grandparents who were Jews, even if you weren’t a part of the Jewish community. You were known as a Mishlinge or half-breed if you had one Jewish grandparent, and you were considered a half-Jew if you were part of the Jewish community or married to a Jew. All these people were known collectively as â€Å"non-Aryans.†   Ã‚  Ã‚  Ã‚  Ã‚  People often wonder why no one put a stop to the elimination of the Jewish people; but most people did not know what happened in Germany and the rest of Europe until the end of the war. If they did know about it they chose not to believe that it existed and thought that it was only a bunch of lies. Aryan’s knew that if the... ...d because he did not like a group of people he felt that he was superior to them. It is also scary to think that so many people believed that he was right and that they truly could get rid of all the Jews and non-Aryans. In my opinion it is disgusting that people could actually have thoughts like that, it just proves that he are not as great as we think we are and maybe we are not the smartest and most intelligent creature on the earth. We have to stop blaming others for something that we are not or for something that we did, it’s just not right. During the Holocaust six million Jews died whether from the extermination camps, malnutrition, disease, being executed or by medical experimentation. In 1933, before WW II there were approximately nine million Jews living in twenty-one European countries, which Germany would soon occupy. At the end of WW II six million Jews had died. A jolting sixty six percent of all Jews died that means two out of every three Jews died because of Adolf Hitler and his followers. Jews were not the only ones to be persecuted hundreds of Gypsies, Poles, Slavs and other ethnic groups, along with homosexuals and other â€Å"insuperior† races were also persecuted.

My Alignment with the Values of the Bank Essay

According to Business Dictionary 2010, values can be defined as the important and enduring beliefs or ideals shared by the members of a culture about what is desirable and what is not. Each person has his or her own individual values and so does organizations. The values of organizations dictate its actions and behaviors. Corporate values can be said to play an important role in an organization and is imperative to success. And Access Bank PLC is known for its core values which are Excellence, Leadership, Empowered employees, Passion for customers, Professionalism, and Innovation. These values can be said to be responsible for its excellence and continuous strive to be the best both locally and globally. To attain a successful alignment between individual and organization values, there needs to be a synergy between the employee and the organization he or she works for. My alignment with these values are in no doubt because I as an individual always strive to be the best and these values should be cultivated by any individual or organization that strive to be the best. Firstly the value of Leadership, I as an individual that strive for excellence always want to be the leader. I strive to acquire all the necessary knowledge and expertise that makes me stand out as a leader that others look up to. So in this vein, contributing and believing in the Leadership value of Access Bank PLC is something that will come as second nature to me. Then there is excellence. This being part of my daily mantra is a value that aligning with will also come as second nature. I and Access Bank both believe in the value of excellence. As someone who strive to be the best and excel. Excellence is a watch word that applies to everything I do. I recognize the importance

Ellen and Edward represent Essay

Ellen and Edward represent the dynamic challenge of working with two people who enter therapy together, but present different levels of clinical symptomatology. In this case, Ellen appears to be experiencing the most difficulty functioning in her life. She reports a lack of energy, persistent sadness, and even occasional suicidal ideation. These problems are not new for Ellen as she has likely suffered from clinical depression for several years. Her termination of individual therapy may have triggered or intensified her recent increase in symptoms. Ellen’s diagnosis is Major Depressive Disorder. Her severity ranges from moderate to severe. At this time, Edward does not meet criteria for any Axis I disorders, but further information would be necessary to understand his personality and other areas of functioning more thoroughly. Neither member of this partnership meets criteria for an Axis II diagnosis. There are no medical conditions reported and therefore, no Axis III diagnosis. Axis IV psychosocial problems for Ellen include her previous abuse. As a couple, psychosocial difficulties include communication problems and marital discord. Ellen’s GAF is estimated to be 35 while Edward is functioning more effectively at a GAF of 65. The couple’s level of functioning is more reflective of Ellen’s more severe difficulties (Weeks & Hof, 1995). They are failing to communicate, meet basic needs of the household, and sustain meaningful aspects of the relationships. Because Ellen has experienced a mood disturbance for longer than the duration of her marriage, it is possible that even her mate selection of Edward was related to her diagnosis (Weeks & Hof, 1995). For this reason, Ellen’s individual diagnosis should be seen in the context of the relationship for the purposes of couple’s therapy. It is an integral part of their relationship and cannot be extracted if the couple wishes to fortify their relationship through marital counseling. Ellen would still be encouraged to seek her own individual therapy and consultation with a psychiatrist to address the severity of her depression. Ellen’s diagnosis was reached through the decision-tree method presented in the DSM-IV (American Psychiatric Association, 2000). This method is a thorough way to match the presenting symptoms to the most appropriate clinical diagnosis. In this case, Ellen’s experience of a mood disorder was clear early in the initial session. The details she described about her past provided enough clinical information to eliminate bipolar disorders and more mild forms of depression. Major depressive disorder encompasses the duration and severity (i. e. occasional suicidal ideation) of her condition. The single criticism of the decision-tree method may be its tendency to over-diagnose. While this client clearly met criteria, there are very few paths out of the decision-tree should a client present mild symptoms that do not yet merit a full diagnosis. There are many different medication options that may supplement Ellen’s participation in psychotherapy. Lexapro and Zoloft, members of the selective serotonin reuptake inhibitor (SSRI) class, may be useful. If Ellen does not respond to these drugs or is at-risk for their adverse side-effects, Wellbutrin is another option. This drug has a complete different action mechanism than the others in the SSRI class. Ellen’s response and compliance with any antidepressant medication should be monitored closely. Her history of abruptly terminating treatment could indicate a potential to also stop taking her medication without warning. Many antidepressants need to be tapered off in gradually decreasing dosages. Abruptly ceasing treatment can cause dangerous side effects. References American Psychiatric Association. (2000). Diagnostic and statistical manual of mental disorders: DSM IV- TR. (4th ed. ). Washington, DC: Author. Weeks, G. R. & Hof, L. (1995) Integrative Solutions: Treating common problems in couples therapy. New York: Psychology Press.

Are You a Good Communicator? Essay

Communication is said to be the process of sharing a person’s information to another person or a group of people it could be one’s thoughts or feelings through spoken words, written words, or body language. I think effective communication does require the transmitted information is received and understood by the receiver in which it was intended. Interpersonal relationships are important in the health care industry because teamwork and positive working relationships between the healths care team and their patients. â€Å"To trust health care is an important interpersonal skill and is very effective for doctor-patient relationships. â€Å"The need for interpersonal trust relates to the vulnerability associated with being ill. Without trust patients may well not access services at all, let alone disclose all medically relevant information. Trust is also an important interpersonal element in effective healthcare team development. A supportive climate encourages open, honest, and constructive interactions among informal conversations and formal conversations. While a defensive climate leads to competitive or even destructive conflict. There are six dimensions of behavior. Each dimension has an opposite or polar end. One side of the dimension creates a defensive climate, while the opposite side creates a supportive climate. The six poles for supportive dimensions and its polar opposite are description versus evaluation, problem orientation versus control, spontaneity versus strategy, empathy versus neutrality, equality versus superiority, and provisional’s versus certainty. â€Å"All of the dimensions supportive and defensive climates are valid factors in determining the effectiveness of communication. Knowing how to express one’s self in a supportive rather than a defensive way, opens the door to improving the communication climate in all relationships† (Cheesebro, O’Connor, & Rios, 2010, p.135). Supportive relationships are more appropriate in the healthcare workplace because supportive climate encourages open, honest, and constructive interactions among the healthcare team and their patients. The assertive style in communication allows an individual to state what he or she thinks, feels, wants, or needs in a way that is direct, honest, and respectful of others while allowing others to do  the same. Assertive communication is appropriate in the healthcare workplace because assertiveness is based on mutual respect that is needed in the healthcare workplace; it is an effective and diplomatic communication style. â€Å"Assertive communication is best understood when compared with aggressive and nonassertive communication† (Cheesebro, O’Connor, & Rios, 2010). Assertiveness is expressing thoughts while showing respect to others, aggressiveness is expressing thoughts while showing disrespect to others, and no assertiveness is not showing any needs or wants at all. On the How Assertive Are You? Exercise in chapter 6 of Communicating in the Workplace I scored a 40 this exercise tells me that I am reasonably assertive in some areas but considerably less so in other areas. I agree with the example its provides â€Å"you refrain from voicing your views in a group setting, particularly if you know others disagree with you† (Cheesebro, O’Connor, & Rios, 2010). The example that was given is exactly how I am among a group of people. My communication style is a mix of assertive and nonassertive gestures (voice, speech pattern, and facial expression, eye contact, and body movements). Depending on the situation, my voice is quiet and often closed when am in a group of people I find it very hard to speak around of groups, My speech pattern may be hesitant because I do find myself scared when am faced with more than one person at a time, My facial expressions may be quick-changing features or frowns when angry, otherwise â€Å"open.† My eye contact is always on the people that are speaking making eye contact. My body movements are usually relaxed sitting upright and I often talk with open hand movements. So rather you are a good communicator there is always room for improvement. Anybody that would to take their own assertiveness self-assessment test there is a free one on the Internet at http://acoachforchampions.com/Assertiveness_Self.pdf. References Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the workplace. Upper Saddle River, NJ: Prentice Hall. Rowe, R., & Calnan, M. (2006). Trust Relations in Healthcare – The New Agenda. Oxford Journals – Medicine – European Journal of Public Health, 16(1), 4-6. Retrieved from http://eurpub.oxfordjournals.org/content/16/1/4.full

Garment Manufacture Essay Example | Topics and Well Written Essays - 1000 words

Garment Manufacture - Essay Example Although tariffs will still be in place, the liberalisation of the T&C sector by means of quota abolition is a decisive step towards free trade. But just what does the liberalisation of T&C sector mean to the market and its players (David Birnbaum, 2005) This is where the role of the buyer becomes immensely vital. Manufacturers will need to source raw materials that meet their quality standards and at the same time keep track of competitive prices to keep their brand alive and kicking. Buyers are trained professionals whose hand first-hand information on market trends and vendors. It is in their hands the future of a garment manufacture lie. Garments are an essential part of man's existence. During the age of cavemen, men and women wore the skin of the killed animals to protect them from cold. Gradually, this changed and they began to use plant leaves, and other materials to cover their torso. Though the purpose remains the same, men and women now wear dresses made out of wool, cotton, nylon, synthetic, rayon and silk. Style became a part of society and designers began to showcase their talent through designer wear. Fashion became more pronounced around the 1950s and has since, shown an upward trend. The names of Jean Paul Gaultier, Carolina Herrera, Felipe Oliveira Baptista, Carmen Marc Valvo, Christian Dior, Karl Lagerfeld, and Elie Saab, to name a few, are breakfast names. So what makes them different from others Design and texture, of course! Garments that are worn by people like you and me are in most cases, imitations of what is shown on the ramp. Designer wear are exclusive and cost a fortune. However, garment ma nufacturers the world over, design dresses that are look-alike to their more illustrious cousins on FTV. 3.0 Market Trend For any garment business to succeed or sustain their presence in this highly competitive field, the manufacturer needs to obtain raw materials and at competitive prices. If there is one area of concern, the manufacturer will suffer great lose. Raw materials are an essential aspect of production. If supplies remain unpredictable or truncated, production will seize and the business, doomed. Similarly, if prices escalate and demands grow, there must be a stand-by to cover this. Prices fluctuate periodically and this can affect supplies and pricing. This has to be a very important part of planning. No manufacturer can work on a day-today basis. Orders that are placed over a long period of time need to be executed and at contracted prices. This is when the service of the buyer (sourcing) remains critical. It is never easy for one to identify and maintain continuity with just one supplier. There must be at least a few more alternatives to meet contingency. An important aspect in managing contemporary fashion business is supply chain management. Once an order is placed, the manufactured product needs to reach the designated store or consumer. Retail environment constantly undergoes changes, and unless the product reaches the wholesaler or retailer on time, it could have severe economic and consumer pressure. Market

A sense of humor can make difficult times easier to bear Essay

A sense of humor can make difficult times easier to bear - Essay Example Planners organize the event and personalize the funeral through the suggestions of the deceased’s loved ones and according to the personality of their dearly departed. Furthermore, the eulogies are no longer formal accounts of incessant praise. â€Å"Even amid tragedy, todays eulogy increasingly includes anecdotes that point to the deceaseds foibles and quirks, offering a nuanced character sketch† (Rosman, 2011, par.4). To be able to determine the appropriateness of an anecdote or a comment, some clergy take it upon themselves to advise the content of the speech. The growing inclination of people to have a different approach can ease the saddest affair with the infusion of humor. A good funeral is now measured by the amount of laughter instead of the outpour of tears. Because what is more important than how a person dies is how he lived his life and any life well lived is incomplete without

Borrowed Theories Essay Example | Topics and Well Written Essays - 250 words

Borrowed Theories - Essay Example According to McEwen and Wills (2014), these borrowed theories focus on interaction of people and the society because such interactions have an effect on the well-being and health of people. Borrowed nursing theories have assisted in offering a basis for nursing research and nursing practice. An example of a borrowed theory that has been used to guide research and practice in nursing is Wilbur’s integrated theory that offers a quadrant model that is applied in nursing leadership (Reams, 2005). In essence, such a theory like this assists in distinguishing what forms the basis of practice (McEwen & Wills, 2014). Notably, borrowed theories assist in attaining better patient care and patient satisfaction. For instance, Wilbur’s integrated theory assists nurse leaders apprehend the linkage between leaders and decisions made in an organization and its effect on nurse workers and the patients (Reams, 2005). Reams, J. (2005). What’s integral about leadership?A reflection on leadership and integral theory. Retrieved from

Should taking photos be allowed everywhere Essay

Should taking photos be allowed everywhere - Essay Example Individuals often take photos for different reasons and in different avenues; however, issues may arise regarding where individuals decides to take their photos for various reasons that include privacy or security reasons. On another note, society today is liberal and this puts into question why people should be denied the liberty to take photos where they like. Taking photos needs to be allowed everywhere since this will allow individuals to relive their best memories on planet earth. This is especially important for those taking photos as a leisure, to commemorate a particular event or as a profession for instance photo journalism. In the contemporary world, photography has become part and parcel the working class, the youth and families who wants a piece of past events to keep as a souvenir. In industrialized nations such as the United States, United Kingdom and Japan are more attracted to tourism as a way of spending their vocation. In order to keep the memories of the areas that they visit as a tourist, taking photos is important for such tourists. This allows the tourists take back home part of the regions that they visit during their vocations. When back home such photos give some sense of satisfaction regarding how a person spent his vacation, this is often shaped with workmates or friends back home. The workplace is often hectic for professionals and vacations exist to help individuals to take a leave from the work environment. However, instead of resting home, these individuals often prefer to spend their vacation in a way that they will remember for a longer period. This has led to the establishment of vacation sites across the world. The scenes at these sites are often fascinating and tourists want to remember such sites by taking photos. On the other hand, photos hold a special place for families and in terms of remembering lifetime events such as