Btranding Essay Example | Topics and Well Written Essays - 2000 words

Btranding - Essay Example An organization attracts and maintains a base of loyal customers by promoting their prestige, image, value and lifestyle through the efforts of branding. A number of studies have shown that proper branding leads to higher sales of the products and other services associated with the brand (Hill, 2008). For example, if a customer likes Dairy Milk, a brand of Cadbury, he or she is more likely to taste Bourneville as well. A good brand has the ability to deliver the messages of the company to its target audiences, influence and motivate the buyers, confirms the credibility of the firm and emotionally connects with the target population. However, to achieve success by means of proper branding practices, it needs to understand the needs and wants of the customers (Clarke, 2001). It is often argued that a brand resides in the mind and the heart of a consumer and positively influences customer purchase behaviour, but few academicians disagree to this fact and deem that a brand image can infl uence the purchase negatively as well (Knox and Denison, 2000). This report seeks to analyse the opportunities for development of a particular brand. However, prior to the identification of the opportunities of the brand, the study will review and identify the weak points and challenges of the brand. On the basis of the findings and analysis, the study will elucidate the required changes in the brand and rebranding will serve the purpose of the company. The brand chosen for this purpose is Benefit cosmetics. A brief synopsis of the brand is presented below in order to help the reader understand the same. Benefit Cosmetics: A Brief Synopsis Benefit Cosmetics is a brand named after its company, Benefit Cosmetics LLC. The company is presently headquartered in San Francisco, California and was founded in the year 1976 (Benefit Cosmetics, 2013). The company specializes in offering beauty solution to the customers across several parts of the world. One of the key selling points of the com pany is their creative and vibrant packaging. Presently, the company operates in 35 countries and has successfully delivered the required services to the customers. Studies have shown that the brand has been performing well since the last few years and their financial situation reflects the same. One of the essential characteristics of the products of Benefit is that they are manufactured with natural ingredients and as a result of that, the products hardly have any negative skin effects. According to the experts of this industry, it is the quality of Benefit and instant solution capability that has made the brand a household name and a ‘must-have’ beauty product across the consumers of the world. Brand Analysis In this section, analysis of the brand, Benefit Cosmetics, will be carried out in order to identify the possible challenges and weaker areas of the brand (Kautish, 2011). In addition with this analysis, the study also seeks to underpin the opportunities of the b rand. The brand will be analysed by considering certain parameters and factors that lead to higher brand value. Furthermore, brand analysis also has the ability to pin down the current state of a brand. This will help in satisfying both the aforementioned intentions. The factors to be considered in this context are emotional value, brand awareness, brand image, purchase intention, brand loyalty and perceived

WILD BUSHFIRE MANAGEMENT Essay Example | Topics and Well Written Essays - 4000 words

WILD BUSHFIRE MANAGEMENT - Essay Example Alternative Actions towards Reducing the Impact of Bushfires in the Blue Mountain 14 4.1 Regulated Patrolling of the High Fire Risk Areas 15 4.2 Building Enhancement 15 4.3 Wildlife Protection 16 4.4 Accurate Weather Forecast and Warning System 16 4.5 Integration of Indigenous Knowledge and Experience 17 4.6 Increasing Public Awareness 17 4.7 Adaptive Management Process 17 5. Conclusion 18 References 20 1. Introduction Bush-land and rangelands, within the region of New South Wales, Australia comprises a wide range of landscapes that has long been experiencing severe destructions owing to the ignition of natural fire. The bushfire regimes, thus imposed within the region, have also been recognised to significantly influence on the recent structure along with the composition of the overall ecosystem of the area (NSW Government, 2012). Apparently, the frequent incidents of bushfires are considered as one of the major threats for the human life, causing degradation of natural and cultural values of the national parks and reserves that are protected by the NSW National Parks and Wildlife Services (NPWS) (NSW Government, n.d.). It is however worth mentioning that bushfire is a natural incidence, which acts as a cyclical process of bio-diversity as it is able to fertilize lands and increase mineral density in the soil to cultivate better afforestation. Corresponding to the fact, its benefits to the environment are often observed to be limited to its efficient management, aimed at ensuring that the fire remains in its low-intensity scale. To be noted, bushfire extending from its defined intensity scale is categorised as a natural disaster and may cause immense loss to human kind and livestock in the region. This in turn necessitates better and efficient management of bushfire (Geoscience Australia, 2007). Emphasising the long-standing threats from the bushfires in the New South Wales region of Australia, the report tends to critically analyse the major problems associat ed with bushfire and the corresponding steps taken by the NPWS to effectively deal with the persisting issues within the region. In order to provide adequate support to the bushfire, the management processes implemented by the NPWS along with their currently practiced advanced fire management regimes have been critically analysed in this report. Thus, the report would focus not only on the initiatives of NPWS along with critically assess the performance of Rural Fire Service (RFS) to protect lands from bushfire in the respective region. Moreover, the report also encompasses the major influencing factors leading to the frequent incidence of bushfire. The report also analyses the bushfire management planning and measures developed by the agencies towards protecting the natural heritage of Blue Mountains and proposes alternatives. 2. Problems 2.1 Goals The goals of management plans for preventing bushfires in the Blue Mountains region are highly focused on ensuring adequate compliance with the responsibilities of protecting and conserving natural and cultural values of the national parks and reserves. Moreover, the fire management plans of NPWS also encompass towards protecting human life and national properties including buildings, homes and lands (NSW Government, 2012). In relation to the present scenario, regarding the measures taken by NPWS, it has been recognised that the numbers of actions performed by the councils and other public organisations principally aim to prevent the damage from the frequent bushfires. In this regards, ‘hazard management programs’, ‘Record achievement for hazard reduction in national